Tuesday, May 26, 2020

Marketing Myopia - 955 Words

â€Å"Selling and marketing are antithetical rather than synonymous or even complementary. There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.† (Drucker 1973, pp.64-65) In the early years of the ‘70s era, Drucker was one of the first educators and authors who identify marketing as a way to understand customers’ needs rather than to sell the products. With the same thinking as Drucker, in a journal article named Marketing Myopia (1960), Theodore Levitt examines and analyzes limitations of managers in approaching the philosophy of modern business. The core†¦show more content†¦In these two professors’ work, customers are still in the core of business. According to Vargo and Lush (2004), customers are defined as resources which always change and need to be catched and held. In order to do that, firms have to do marketing researches, understand customers’ demands and conduct promotion activities for their products. In addition, the marketing myopia has been extended in some new definitions with different orientations related to stakeholder (identified by Smith, Drumwright and Gentile, 2010), competitor and manager (stated by Richard, Womack and Allaway, 1992) as well as Levitt’s basic view in 1960. All in all, Levitt’s marketing myopia is still evaluated as the most influential idea on marketing. And due to these marketing myopia problems, many firms have been stumbling. To overcome difficulties, to survive and to grow, these firms must identify their positions, reorganize their systems, take actions and be ready to change as recommendations of Kitchen and Proctor (1995). REFERENCES Drucker, P.F 1973, Management: Tasks, Responsibilities, Practices, Harper Row Publishers, New York. Kitchen, P.J. Proctor, R.A 1995, ‘Adjusting to change: How small firms might get around the (potential) marketingShow MoreRelatedMarketing Myopia785 Words   |  4 PagesArticle: Levitt, T. (1960) â€Å"Marketing Myopia†, Harvard Business Review, July-August, 1960 Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from marketing myopia is that a business will survive and perform better if it focuses on satisfying customer needs rather than selling specific products. Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing on theRead MoreMarketing Myopia1487 Words   |  6 PagesAbstract The article, â€Å"Marketing Myopia† written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather thanRead MoreMarketing Myopia1265 Words   |  6 PagesMarketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategicRead MoreMarketing Myopia Of Noki Marketing929 Words   |  4 PagesMarketing Myopia of NOKIA Contents Introduction 3 Back ground of Nokia 3 Marketing Myopia 3 New Marketing Myopia 4 Bibliography 5 Introduction Nokia was the most famous mobile phone manufacture around the world. Its slogan technology connecting people has been rooted in consumers mind deeply. However Nokia had faced a huge market lost once the smart phone published. The report is about the marketing myopia analyse of Nokia. Back ground of Nokia Nokia CorporationRead MoreThe New Marketing Myopia7296 Words   |  30 PagesSocial Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 Read MoreEssay about Marketing Myopia779 Words   |  4 Pagesï » ¿Marketing Myopia:   Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products. The term marketing myopia was first expressed in a famous article of the same name written by  Theodore Levitt  for the  Harvard Business Review  in 1960. In Marketing Myopia, Levitt argued that manyRead MoreLiterature Review on Marketing Myopia2738 Words   |  11 PagesArticle 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to Marketing Myopia 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article 10:Read MoreMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. Levitt, whom has witnessed the rise of three industries: petroleum, automobiles and electronics, analyzes and comments on businesses’ failures, partly due to a misguided focus. Business, in essence is to establish an entity in which profitRead MoreAnalysis Of Theodore Levitts Marketing Myopia 1341 Words   |  6 PagesIn Theodore Levitt’s article â€Å"Marketing Myopia†, he defines that marketing should focus on customer oriented instead of product oriented. He had introduced a famous question, â€Å"What business are you really in?† Many times, people misidentify the industry they are in. For example, Levitt uses the examples of railroad business, Hollywood, oil company, and many other examples to teach us that oriented management can keep a growth industry growing. Although â€Å"product orientation is unquestioned† for manyRead MoreAnalysis Of Theodore Levitt s Marketing Myopia744 Words   |  3 PagesTheodore Levitt s original 1960 Harvard Business Review in 1960 Marketing Myopia addressed shortsighted in management, industry is a customer satisfying business and not a goods producing business (Levitte, 1960). The core meaning behind Levitt s Marketing Myopia is Levitt (2008), Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have

Wednesday, May 6, 2020

What Is Reincarnation, Green Knight - 1237 Words

What is reincarnation, green knight (THESIS)Before we commence we need to garner more incontrovertible evidence that metempsychosis exists. But for the purpose of this essay I ought to elucidate metempsychosis through the diaphanous eyes of those who witnessed it, and the subtle dichotomies between the king Arthur myth and a myriad of other stories that has pervaded the minds of millions. One of the prevalent notion that a multitudinous amounts of people have, is that king Arthur is a hero who has not perished but is in a lofty position, and that he would one day return in the role of a messiah to save his people. (supporting paragraphs) (body) So what is reincarnation you†¦show more content†¦The whole idea is essentially incoherent due to the fact, that the human race would be flooded by humans. Where do all these spirits go to? What is a spirit? How do one communicate with such an entity,(wouldn’t all of realty be destroyed at this point if all entities existed on this Lilliputian earth.If animals where humans encapsulated in animal bodies wouldn’t they try to produce such a language that could communicate with such beings. Now we will look at four great thinkers, Bertrand Russell, martin Heidegger, Renà © Descartes, and Pythagoras. Descartes--- subscribed to idea of dualism which is ( theory or system of thought that regards a domain of reality in terms of two independent principles, especially mind and matter) so we can see that Descartes believed in two different entities, which means he believed that if the body perished and putrefied on the ground the soul would be released and would not be harmed at all hence they are both different entities. Pythagoras--- he subscribed to idea of metempsychosis only to an extent—( Pythagoras divided the soul from the body, the body was essentially considered a prison to him. The soul was immortal to him and transmigrated from one body to another ,including the bodies of a myriad of animals. He admits that reincarnation may be false but it would ultimately take up to 3000 years before someone would actually return to a human body on earth. Bertrand Russell---he subscribed to the idea that

Tuesday, May 5, 2020

Losing Faith Young Goodman Brown Essay Research free essay sample

Losing Faith, Young Goodman Brown Essay, Research Paper Elizabeth Van Flue English 200 April 7, 1999 # 8220 ; Losing Faith # 8221 ; Throughout the short narrative # 8220 ; Young Goodman Brown, # 8221 ; written by Nathaniel Hawthorne the chief character is seeking for Faith in what appears to be an progressively corrupt universe. Faith takes on a dual significance in this narrative, for Faith is used both as the name of Young Goodman Brown # 8217 ; s reasonably immature married woman and the religious devotedness of Young Goodman Brown to the Puritan Faith. The double use of Faith in this short narrative, along with its subject of devil worship amongst Puritan society draws the reader in, and leaves the narrative imprinted on his encephalon for a long clip to come. As the narrative opens, Young Goodman Brown is about to come in the wood to partake upon an # 8220 ; evil purpose. # 8221 ; He leaves behind his Sweet, reasonably, immature married woman of three months, who wears reasonably pink threads in her hair, pressing her to # 8220 ; Say thy supplications, beloved Faith, and travel to bed at twilight, and no injury will come to thee # 8221 ; ( p. 102 ) . Young Goodman Brown is hesitating about go forthing his Religion behind to travel on such an errand, to venture into the forest where # 8220 ; the Satan himself could be at my really elbow! # 8221 ; ( p. 103 ) . Once in the wood, Young Goodman Brown is met with # 8220 ; the figure of a adult male, in grave and nice garb, seated at the pes of an old tree # 8221 ; ( p. 103 ) . When questioned as to why he has dallied in run intoing this figure, Young Goodman Brown replies # 8220 ; Faith kept me back awhile # 8221 ; ( p. 103 ) . In the actual sense, Young Goodman Brown # 8217 ; s reasonably immature married woman delayed him from his meeting with the dark figure by imploring him to # 8220 ; put off his journey until dawn and slumber in his ain bed to-night # 8221 ; ( p. 103 ) . In a symbolic sense, Young Goodman Brown # 8217 ; s devotedness to all that is merely in the universe has made him hesitating to come in the corrupt world of the wood. When going down the dark way, with he who carries a staff resembling a great black serpent, Young Goodman Brown is told he is # 8220 ; but a small manner in the wood yet # 8221 ; ( p. 103 ) . To this Young Goodman Brown answers it is # 8220 ; excessively far, # 8221 ; and that # 8220 ; his male parent neer went on such an errand # 8221 ; ( p. 103 ) . In world, Young Goodman Brown # 8217 ; s male parent has walked the really same way, beside the adult male transporting the snake. In fact, all of the extremely moral people of the town walk in the wood at dark. Among the Satan believers are # 8220 ; faces that would be seen the following twenty-four hours at the council board of the state, and others which, Sabbath after Sabbath, looked piously skyward # 8221 ; ( p. 109 ) . Deacon Gookin, who preaches from the dais about righteousness, is the leader of the Devil worship, and Goody Cloyse who teaches the catechism excessively walks the dark way. It seems that in this town of dec eitful Puritans, no 1 is immune to the power of the dark one. No 1, that is but Young Goodman Brown, for he entirely has his Faith. As Young Goodman Brown continues down the dark way, he is continually seeking for his lost Faith. His Faith would non let him to come in such a dark wood where the Devil reigns as male monarch. He screams for Faith in torment and despair, but the reverberations of the forest mock him, and something wavers # 8220 ; lightly down through the air and caught on the subdivision of a tree # 8221 ; ( p. 107 ) . It is a pink thread ; the last leftover of Young Goodman Brown # 8217 ; s lost Faith. The pink thread in a actual sense proves that Young Goodman Brown # 8217 ; s married woman is lost in the wood, for her hair is ever adorned with # 8220 ; pretty tap ribbons. # 8221 ; The fact that it is being tossed upon the air current is symbolic of Young Goodman Brown # 8217 ; s interior religion, which has been blown off the minute he entered the Devil # 8217 ; s resort area. Sing the pink thread float down and catch upon the subdivision of a tree, Young Goodman Brown is cognizant that h is inner Faith has deserted him and he proclaims # 8220 ; My Faith is gone! There is no good on Earth: and wickedness is but a name. Come, Satan ; for to thee is this universe given # 8221 ; ( p. 107 ) . Coming upon the firing alter of the Devil, Young Goodman Brown recognizes # 8220 ; a mark of the church members of Salem small town celebrated for their exceptional holiness # 8221 ; ( p. 109 ) . Sing them, he inquiries # 8220 ; But where is Faith? # 8221 ; ( p. 109 ) both seeking for his married woman and his doomed inner morality. The sighting of his married woman among the Devil # 8217 ; s fold proves that even the strongest Religion can be tempted into darkness. Young Goodman Brown begs his married woman to # 8220 ; look up to heaven, and defy the wicked one # 8221 ; ( p. 109 ) . In a symbolic nature he is imploring himself, his really being, his ain Faith, to defy the enticement of the wicked 1. # 8220 ; Whether Faith obeyed, he knew non # 8221 ; ( p. 111 ) . Young Goodman Brown awakes to a composure Salem small town, with # 8220 ; The good old curate taking a walk along the cemetery to acquire an appetency for breakfast and chew over his discourse, and Goody Cloyse catechising a small miss. He spies the caput of Faith, with the pink threads, staring uneasily forth, and spliting into such joy at the sight of him that she skipped along the street and about kissed her hubby before the whole small town # 8221 ; ( p. 111 ) . Young Goodman Brown looks severely and unhappily into her face, and base on ballss on without a salutation. # 8220 ; Had Young Goodman Brown fallen asleep in the wood and merely dreamed a wild dream of a witch-meeting? # 8221 ; ( p. 112 ) . It does non count, for Young Goodman Brown becomes # 8220 ; a after part, a sad, a darkly meditative, a distrustful, if non a despairing adult male # 8221 ; ( p. 111 ) . He shrinks from the bosom of Faith, and he dies a # 8220 ; grey cadaver # 8221 ; ( p. 111 ) . It does non count that Young Goodman Brown rejected the Devil at his fiery communion table that dark in the wood. The Devil has claimed his Religion in humanity in another manner

Monday, April 13, 2020

Health Promotion among Diverse Populations Essay Essay Example

Health Promotion among Diverse Populations Essay Essay In discoursing wellness publicity among diverse populations. this writer has selected the Latino population to demo wellness position in respects to the national norm. Harmonizing to the U. S. Census Bureau. as of July 2013. their estimation is that there are around 54 million Hispanics that live in the United States. This represents 17 % of the entire U. S. population which makes them the largest cultural minority. It is estimated that by 2060. they will turn to around 128. 8 million ( 31 % ) of the U. S. population. Harmonizing to the U. S. Census Bureau in 2012. the Latino population of which 23 % were in either simple or high school ; and merely 6. 8 % were in college. Besides. merely about 29. 1 % lacked wellness insurance. We will write a custom essay sample on Health Promotion among Diverse Populations Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Health Promotion among Diverse Populations Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Health Promotion among Diverse Populations Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Spanish americans were 43 % more likely non to hold wellness coverage than that of 13 % of non-Hispanics who lacked wellness coverage. Harmonizing to the CDC ( Center of Disease Control ) . when measuring the wellness position that this group perceived themselves by 10. 3 % of being in carnival or hapless wellness. Mortality rates were hard to compare as the coverage on the cultural group was non ever set on the decease certification. However. the decease rate from Diabetes is 40. 5 per 100. 000 for Blacks. which is dual that for the white population which 19. 9 is. The rate for Hispanics is 27. 7. Health Disparities/ Barriers Harmonizing to the CDC. wellness disparities are spreads in wellness results or determiners between sections of the population. â€Å"Many wellness disparities are related to societal determiners of wellness. the conditions in which people are born. turn. unrecorded. work and age. Designation and consciousness of differences among populations sing wellness determiners and wellness results are indispensable stairss toward cut downing wellness disparities. † ( CDC Health Disparities and Inequalities Report-U. S. . 2013 ) . We need to be cognizant of the disparities of our patient population in order to be able to supply the instruction and resources needed to better wellness publicity and bar for them. Some of the disparities among the Latino population are instruction. cost. linguistic communication. and bar. In respects to instruction. a larger per centum that of non-Hispanics did non complete high school and hence many are unable to read and compose adequately to acquire the information that they need. Besides. a high per centum don’t speak English and they are unable to pass on with wellness givers. particularly if there is no 1 to interpret. Since a big per centum has non graduated from high school. they are in low income a occupation which puts them in less than the federal poorness degree. and are more likely to be in bad places. Besides. Spanish americans are more likely to be unemployed as compared to non-Hispanics. Due to their low-income. Hispanics are less likely to seek medical attending because of cost. They will supply medical attention for their kids foremost and themselves last. Many usage place redresss handed down through the coevalss. With respects to blood force per unit area control. which could be regulated in a clinic visit. merely a little per centum had blood force per unit area control as compared to non-Hispanics. Barriers to these disparities need to be assessed and intercessions need to be developed and implemented to better wellness for these populations. Some of the barriers noted were linguistic communication. income. educational degree and cultural beliefs. There are interlingual rendition tools ( phones. transcribers ) available ; we merely necessitate to use what is available. By using these tools. persons will be more likely to travel to the physician. since they will be able to understand the information given. However. we as wellness suppliers need to be non-judgmental and accepting of these persons. Financial concerns are a large portion. most province that they can non afford interventions. medicines. supplies. and dietetic alterations. This is due in portion that most are below poorness degree. By measuring their demands. so researching what plans are available for them. There are medicine aid plans available. some from the infirmaries and some from the pharmaceutical companies. Many pharmaceuticss now have $ 5 and 10 $ medicines for 30 to 90 yearss. This can be a major aid. Transportation system can besides be a barrier ; if they don’t have a manner to acquire to assignments so they don’t acquire the appropriate followup. Puting up clinics in the community is a manner to increase patients doing it to assignments. Besides. in some communities. public transit coachs will travel and pick up patients from their place and take them for assignments and convey them back place. Education is another barrier. with most non completing high school. they are non able to read and compose good or non at all. or non in English. When developing an educational plan for these persons. we need to take into history how they learn and what types of media do we necessitate to utilize. Approachs to Health Promotion There are three attacks to wellness promotion/ bar: primary. secondary and third. Primary is considered wellness publicity and specific ways to forestall unwellness such as immunisations. Secondary is describes as early diagnosing and intervention. And third is focused on reconstructing wellness and rehabilitation if needed. While primary would be good. this writer believes that the focal point should be on secondary bar. Supplying testing activities such as wellness carnivals. for these persons can and will take to early diagnosing. We need to guarantee that the Latino population are respected and supply them with the tools needed to advance health. Due to high cost of wellness attention and with many non holding insurance. most wait till they need to travel to the exigency room for attention. This pattern most likely leads to placing unwellness at a ulterior phase and therefore necessitating more intense therapy to obtain degree of health. In decision. there needs to be trust established partnership in the attention between patient. household and wellness attention suppliers. Besides. disparities need to be taken off or at least reduced to be able to supply the best preventable and early attention as possible to all. Mentions Centers for Disease Control and Prevention: Office of Minority Health and Health Equity. November 26. 2014. Retrieved from hypertext transfer protocol ; //www. Center for Disease Control and Prevention. gov/minorityhealth/index. hypertext markup language Centers for Disease Control/National Center for Health Statistics: July 14. 2014. Retrieved from hypertext transfer protocol: //www. Center for Disease Control and Prevention. gov/nchs/fastats/hispanic-health. htm Centers for Disease Control 24/7: Salvaging Lifes. protecting people. October 28. 2014. Retrieved from hypertext transfer protocol: //www. Center for Disease Control and Prevention. gov/minorityhealth/populations/REMP/hhispanic. html Summary Health Statistics for the U. S. Population: National Health Interview Survey. 2012. Critical Health Statistics. Series 10. Number 259. December 2013 Center for Disease Control: Health Disparities and Inequalities Report- U. S. 2013. Retrieved from hypertext transfer protocol: //www. Cen ter for Disease Control and Prevention. gov/minorityhealth/CHDIReport. html Edelman. Kudzman and Mandle ; Health Promotion throughout the Life Span. edition 8. 2014. Chapter 1.

Wednesday, March 11, 2020

Compare Shakespeares sonnets 18 and CXXX Essays

Compare Shakespeares sonnets 18 and CXXX Essays Compare Shakespeares sonnets 18 and CXXX Paper Compare Shakespeares sonnets 18 and CXXX Paper Essay Topic: Poetry Sonnet 18 is, of course, the famous Shall I compare thee to a summers day poem. This sonnet builds upon a theme of imperishable love (and beauty), especially when it is preserved in a poem written by William Shakespeare. Much has been written about how, in Sonnet 18, Shakespeare takes an unusual point-of-view in his major comparison that is, of the beauty to the summers day. A common image, apparently, that other poets made the loved one appear similar to the summers day, their minds making the quick assumption that summer days were pretty fine things. Shakespeare, in his unique vision, finds the flaws of the summers day, and bounces them off the beauty he writes about. The loved ones beauty is more lovely and more temperate, meaning the summers day cannot compete for loveliness or moderation. Summer days, after all, suffer the polarities of excessive heat (too hot the eye of heaven shines) and cloudiness (and often is his gold complexion dimmed). Those elements that affect the summers day, changing it to not always ideal conditions, will not have any affect upon the beloved. (But thy eternal summer shall not fade) Shakespeare ends the sonnet with a gentle boast of his own powers as a poet: So long lives this, the this being the poem, which will outlast everything, and provide immortality to youth, beauty, and love. So you want to keep in mind the unique perspective of the poet, and how nature is played against human beauty to appear less fair. In Sonnet 130 Shakespeare seems to mock the normal style of a love poem. In general a love poem would be filled with compliments and flattering comparisons but here Shakespeare chooses to use what seem to be insults. However this sonnet does not seem intended to insult his mistress at all, but rather to be completely honest with her and at the same time achieve either the same or greater effects as a traditional love poem. And this does not seem to be the only purpose, a second objective of his might have been to show how ridiculous the typical cliches used in affectionate writing are when they are taken literally. Twelve of the fourteen lines of this poem it could be said to simply be insults. However I see no reason why Shakespeare would intentionally insult his mistress. It is much more logical that he is either simply being more rational with his reasons for loving her or you could go so far as to say that he his intention is to not insult her at all by not patronizing her with exaggerated claims about her beauty. It would be foolish to believe that the breath of his mistress did smell like any type of perfume or that her voice was anything like music. So if Shakespeare had claimed that her breath was like perfume or her voice like music he would have been basically lying, something that could have angered his mistress more than what seem to be insults. Because the last two lines of this poem show that he feels his love is something brought by heaven it conclusively proves that these are not insults. The lines of this poem can also be seen as a mockery of the standard conventions of love poems. While in a normal love poem he would have said that his mistress eyes were just like the sun, but when taken literally that is a ridiculous statement. Just as ridiculous would be to compare her hair to wires or her breasts to snow. Shakespeare uses every line of this poem aside from the last two to contradict these false comparisons, but it is in the last two lines that he is able to show that even without these ridiculous statements he can still show his affection for his mistress. In the same poem Shakespeare is able to prove two points. One is that a love poem does not need to be a lie for it to convey the same feelings of compassion and the second is that a normal love poem is made up of ridiculous comparisons that when looked at realistically make no sense. Which brings up a theme: irony. Both poems give us an unexpected conclusion, one that proves ironical in both cases. In both cases, of course, the poet maintains his love, which is the strongest element, not nature. And this is the strangeness of the poems. We generally think of the power of nature to overrule all. There is a theme of unchanging love. But you might consider instead a theme closer to all important love. Neither of these poems actually says that love will remain permanent. Sonnet 18 tells us that beauty will, and Sonnet 130 shows us that his love is strong even if the woman has flaws. But both poems demonstrate the sheer dominating power of love, a power even over Nature. And this is powerful indeed.

Monday, February 24, 2020

Risk2 Essay Example | Topics and Well Written Essays - 2500 words

Risk2 - Essay Example These regulations cut across the need for adequate liquidity and capital. â€Å"Liquidity is the ability to make payments as the fall due† (Moir, 1999). This implies that liquidity refers to access to money or liquid resources that can be easily transformed into cash in a short time. This is what enables a business to pay for its cost of operations and trading activities. The lack of liquidity will cause a business to fold up. Liquidity is mainly borne out of cash inflows and short term convertibles to cash. These resources are used to fund working capital. A bank, like any other business needs to hold enough liquid resources to fund its operations and existence. It needs to pay its workers, pay for the premises they use for operations as well as working tools like computers, cars and other day-to-day expenses. Without this, a bank will obviously fold up. Due to the nature of banking, there is the need for banks to look beyond working capital for the maintenance of operations. They need to hold enough liquid resources to meet the cash demands of their clients within short notices. This therefore means that a bank needs to have enough cash in its vaults or within reach so that when entities banking with them call for their monies, they will be able to honour their legal obligation to pay customers as and when they come to make demands. This puts the need to hold sufficient cash or cash resources for the payment of clients an inherent part of the working capital structure of commercial banks. However, banks also have the duty of increasing the wealth of people saving with them. A rational person who holds money will want it to increase in value by earning some interest or profits through savings or investments. In the capitalist setting where people have the right to choose when and how to invest their money, banks have an obligation to come up with competitive interests for people who decide to save with them. Higher interest rates offered by commercial b anks enables them to get more customers. This means that the commercial banks have the duty to invest the money of people who save with them in ventures that bring sufficient returns that enables them to pay high interests to their customers. Commercial banks therefore need to hold assets that can be used to re-generate revenue and sold for profits to attain the aim of providing high interest for their customers (Matz & Neu, 2007). As these assets generate revenues for the bank, the bank increases the wealth of the clients and earn more money through the sale of the assets. Thus, capitalisation is an important part of retail banking. Though the need to capitalise money deposited by clients is vital, clients also come in from time to time and demand their money. Due to the legal obligation of banks to make funds of their customers available to them when they need it, there is a strong need for banks to draw a balance between liquidity and capitalisation. A bank therefore needs to be careful to ensure that it has a fair balance between the two extremes. Investing too much money will mean shortage of money to pay customers who demand money. Also, failure to invest an adequate amount of money will mean that the bank will rake in lower

Friday, February 7, 2020

Journal Assignment Example | Topics and Well Written Essays - 250 words - 55

Journal - Assignment Example I also dream of the future with no environmental pollution. I am aware of the dangers caused by environmental pollution, which encourage me to work hard unceasingly towards the achievement of that future. I believe that change begins with me. Therefore, I employ numerous management principles by ensuring that I conserve the available resources to preserve for future generations. This includes using energy, water, and land only to the capacity that can sustain me. I try as to use any alternative that is pollution-free or less-polluting. I have learned that through management of the natural environment, I have become a responsible individual all my life. I also believe in group work in management. This has led me to influence many other people in environmental issues. I lead by example to ensure that the current generation and the generation behind me adopt the same style of leadership. A good manager is also required to sharpen skills and competencies continually (Plunkett 12). I have done this by participating in seminars and other training sessions touching on the environment as well as reading articles on environmental