Marketing Myopia - 955 Words

â€Å"Selling and marketing are antithetical rather than synonymous or even complementary. There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.† (Drucker 1973, pp.64-65) In the early years of the ‘70s era, Drucker was one of the first educators and authors who identify marketing as a way to understand customers’ needs rather than to sell the products. With the same thinking as Drucker, in a journal article named Marketing Myopia (1960), Theodore Levitt examines and analyzes limitations of managers in approaching the philosophy of modern business. The core†¦show more content†¦In these two professors’ work, customers are still in the core of business. According to Vargo and Lush (2004), customers are defined as resources which always change and need to be catched and held. In order to do that, firms have to do marketing researches, understand customers’ demands and conduct promotion activities for their products. In addition, the marketing myopia has been extended in some new definitions with different orientations related to stakeholder (identified by Smith, Drumwright and Gentile, 2010), competitor and manager (stated by Richard, Womack and Allaway, 1992) as well as Levitt’s basic view in 1960. All in all, Levitt’s marketing myopia is still evaluated as the most influential idea on marketing. And due to these marketing myopia problems, many firms have been stumbling. To overcome difficulties, to survive and to grow, these firms must identify their positions, reorganize their systems, take actions and be ready to change as recommendations of Kitchen and Proctor (1995). REFERENCES Drucker, P.F 1973, Management: Tasks, Responsibilities, Practices, Harper Row Publishers, New York. Kitchen, P.J. Proctor, R.A 1995, ‘Adjusting to change: How small firms might get around the (potential) marketingShow MoreRelatedMarketing Myopia785 Words   |  4 PagesArticle: Levitt, T. (1960) â€Å"Marketing Myopia†, Harvard Business Review, July-August, 1960 Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from marketing myopia is that a business will survive and perform better if it focuses on satisfying customer needs rather than selling specific products. Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing on theRead MoreMarketing Myopia1487 Words   |  6 PagesAbstract The article, â€Å"Marketing Myopia† written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather thanRead MoreMarketing Myopia1265 Words   |  6 PagesMarketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategicRead MoreMarketing Myopia Of Noki Marketing929 Words   |  4 PagesMarketing Myopia of NOKIA Contents Introduction 3 Back ground of Nokia 3 Marketing Myopia 3 New Marketing Myopia 4 Bibliography 5 Introduction Nokia was the most famous mobile phone manufacture around the world. Its slogan technology connecting people has been rooted in consumers mind deeply. However Nokia had faced a huge market lost once the smart phone published. The report is about the marketing myopia analyse of Nokia. Back ground of Nokia Nokia CorporationRead MoreThe New Marketing Myopia7296 Words   |  30 PagesSocial Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 Read MoreEssay about Marketing Myopia779 Words   |  4 Pagesï » ¿Marketing Myopia:   Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products. The term marketing myopia was first expressed in a famous article of the same name written by  Theodore Levitt  for the  Harvard Business Review  in 1960. In Marketing Myopia, Levitt argued that manyRead MoreLiterature Review on Marketing Myopia2738 Words   |  11 PagesArticle 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to Marketing Myopia 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article 10:Read MoreMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. Levitt, whom has witnessed the rise of three industries: petroleum, automobiles and electronics, analyzes and comments on businesses’ failures, partly due to a misguided focus. Business, in essence is to establish an entity in which profitRead MoreAnalysis Of Theodore Levitts Marketing Myopia 1341 Words   |  6 PagesIn Theodore Levitt’s article â€Å"Marketing Myopia†, he defines that marketing should focus on customer oriented instead of product oriented. He had introduced a famous question, â€Å"What business are you really in?† Many times, people misidentify the industry they are in. For example, Levitt uses the examples of railroad business, Hollywood, oil company, and many other examples to teach us that oriented management can keep a growth industry growing. Although â€Å"product orientation is unquestioned† for manyRead MoreAnalysis Of Theodore Levitt s Marketing Myopia744 Words   |  3 PagesTheodore Levitt s original 1960 Harvard Business Review in 1960 Marketing Myopia addressed shortsighted in management, industry is a customer satisfying business and not a goods producing business (Levitte, 1960). The core meaning behind Levitt s Marketing Myopia is Levitt (2008), Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have

What Is Reincarnation, Green Knight - 1237 Words

What is reincarnation, green knight (THESIS)Before we commence we need to garner more incontrovertible evidence that metempsychosis exists. But for the purpose of this essay I ought to elucidate metempsychosis through the diaphanous eyes of those who witnessed it, and the subtle dichotomies between the king Arthur myth and a myriad of other stories that has pervaded the minds of millions. One of the prevalent notion that a multitudinous amounts of people have, is that king Arthur is a hero who has not perished but is in a lofty position, and that he would one day return in the role of a messiah to save his people. (supporting paragraphs) (body) So what is reincarnation you†¦show more content†¦The whole idea is essentially incoherent due to the fact, that the human race would be flooded by humans. Where do all these spirits go to? What is a spirit? How do one communicate with such an entity,(wouldn’t all of realty be destroyed at this point if all entities existed on this Lilliputian earth.If animals where humans encapsulated in animal bodies wouldn’t they try to produce such a language that could communicate with such beings. Now we will look at four great thinkers, Bertrand Russell, martin Heidegger, Renà © Descartes, and Pythagoras. Descartes--- subscribed to idea of dualism which is ( theory or system of thought that regards a domain of reality in terms of two independent principles, especially mind and matter) so we can see that Descartes believed in two different entities, which means he believed that if the body perished and putrefied on the ground the soul would be released and would not be harmed at all hence they are both different entities. Pythagoras--- he subscribed to idea of metempsychosis only to an extent—( Pythagoras divided the soul from the body, the body was essentially considered a prison to him. The soul was immortal to him and transmigrated from one body to another ,including the bodies of a myriad of animals. He admits that reincarnation may be false but it would ultimately take up to 3000 years before someone would actually return to a human body on earth. Bertrand Russell---he subscribed to the idea that

Losing Faith Young Goodman Brown Essay Research free essay sample

Losing Faith, Young Goodman Brown Essay, Research Paper Elizabeth Van Flue English 200 April 7, 1999 # 8220 ; Losing Faith # 8221 ; Throughout the short narrative # 8220 ; Young Goodman Brown, # 8221 ; written by Nathaniel Hawthorne the chief character is seeking for Faith in what appears to be an progressively corrupt universe. Faith takes on a dual significance in this narrative, for Faith is used both as the name of Young Goodman Brown # 8217 ; s reasonably immature married woman and the religious devotedness of Young Goodman Brown to the Puritan Faith. The double use of Faith in this short narrative, along with its subject of devil worship amongst Puritan society draws the reader in, and leaves the narrative imprinted on his encephalon for a long clip to come. As the narrative opens, Young Goodman Brown is about to come in the wood to partake upon an # 8220 ; evil purpose. # 8221 ; He leaves behind his Sweet, reasonably, immature married woman of three months, who wears reasonably pink threads in her hair, pressing her to # 8220 ; Say thy supplications, beloved Faith, and travel to bed at twilight, and no injury will come to thee # 8221 ; ( p. 102 ) . Young Goodman Brown is hesitating about go forthing his Religion behind to travel on such an errand, to venture into the forest where # 8220 ; the Satan himself could be at my really elbow! # 8221 ; ( p. 103 ) . Once in the wood, Young Goodman Brown is met with # 8220 ; the figure of a adult male, in grave and nice garb, seated at the pes of an old tree # 8221 ; ( p. 103 ) . When questioned as to why he has dallied in run intoing this figure, Young Goodman Brown replies # 8220 ; Faith kept me back awhile # 8221 ; ( p. 103 ) . In the actual sense, Young Goodman Brown # 8217 ; s reasonably immature married woman delayed him from his meeting with the dark figure by imploring him to # 8220 ; put off his journey until dawn and slumber in his ain bed to-night # 8221 ; ( p. 103 ) . In a symbolic sense, Young Goodman Brown # 8217 ; s devotedness to all that is merely in the universe has made him hesitating to come in the corrupt world of the wood. When going down the dark way, with he who carries a staff resembling a great black serpent, Young Goodman Brown is told he is # 8220 ; but a small manner in the wood yet # 8221 ; ( p. 103 ) . To this Young Goodman Brown answers it is # 8220 ; excessively far, # 8221 ; and that # 8220 ; his male parent neer went on such an errand # 8221 ; ( p. 103 ) . In world, Young Goodman Brown # 8217 ; s male parent has walked the really same way, beside the adult male transporting the snake. In fact, all of the extremely moral people of the town walk in the wood at dark. Among the Satan believers are # 8220 ; faces that would be seen the following twenty-four hours at the council board of the state, and others which, Sabbath after Sabbath, looked piously skyward # 8221 ; ( p. 109 ) . Deacon Gookin, who preaches from the dais about righteousness, is the leader of the Devil worship, and Goody Cloyse who teaches the catechism excessively walks the dark way. It seems that in this town of dec eitful Puritans, no 1 is immune to the power of the dark one. No 1, that is but Young Goodman Brown, for he entirely has his Faith. As Young Goodman Brown continues down the dark way, he is continually seeking for his lost Faith. His Faith would non let him to come in such a dark wood where the Devil reigns as male monarch. He screams for Faith in torment and despair, but the reverberations of the forest mock him, and something wavers # 8220 ; lightly down through the air and caught on the subdivision of a tree # 8221 ; ( p. 107 ) . It is a pink thread ; the last leftover of Young Goodman Brown # 8217 ; s lost Faith. The pink thread in a actual sense proves that Young Goodman Brown # 8217 ; s married woman is lost in the wood, for her hair is ever adorned with # 8220 ; pretty tap ribbons. # 8221 ; The fact that it is being tossed upon the air current is symbolic of Young Goodman Brown # 8217 ; s interior religion, which has been blown off the minute he entered the Devil # 8217 ; s resort area. Sing the pink thread float down and catch upon the subdivision of a tree, Young Goodman Brown is cognizant that h is inner Faith has deserted him and he proclaims # 8220 ; My Faith is gone! There is no good on Earth: and wickedness is but a name. Come, Satan ; for to thee is this universe given # 8221 ; ( p. 107 ) . Coming upon the firing alter of the Devil, Young Goodman Brown recognizes # 8220 ; a mark of the church members of Salem small town celebrated for their exceptional holiness # 8221 ; ( p. 109 ) . Sing them, he inquiries # 8220 ; But where is Faith? # 8221 ; ( p. 109 ) both seeking for his married woman and his doomed inner morality. The sighting of his married woman among the Devil # 8217 ; s fold proves that even the strongest Religion can be tempted into darkness. Young Goodman Brown begs his married woman to # 8220 ; look up to heaven, and defy the wicked one # 8221 ; ( p. 109 ) . In a symbolic nature he is imploring himself, his really being, his ain Faith, to defy the enticement of the wicked 1. # 8220 ; Whether Faith obeyed, he knew non # 8221 ; ( p. 111 ) . Young Goodman Brown awakes to a composure Salem small town, with # 8220 ; The good old curate taking a walk along the cemetery to acquire an appetency for breakfast and chew over his discourse, and Goody Cloyse catechising a small miss. He spies the caput of Faith, with the pink threads, staring uneasily forth, and spliting into such joy at the sight of him that she skipped along the street and about kissed her hubby before the whole small town # 8221 ; ( p. 111 ) . Young Goodman Brown looks severely and unhappily into her face, and base on ballss on without a salutation. # 8220 ; Had Young Goodman Brown fallen asleep in the wood and merely dreamed a wild dream of a witch-meeting? # 8221 ; ( p. 112 ) . It does non count, for Young Goodman Brown becomes # 8220 ; a after part, a sad, a darkly meditative, a distrustful, if non a despairing adult male # 8221 ; ( p. 111 ) . He shrinks from the bosom of Faith, and he dies a # 8220 ; grey cadaver # 8221 ; ( p. 111 ) . It does non count that Young Goodman Brown rejected the Devil at his fiery communion table that dark in the wood. The Devil has claimed his Religion in humanity in another manner